This plugin allows you to enter a title, description and keywords for your blog and for your individual posts and pages. These meta tags factor into how relevant your post appears to a search engine when it lists results and also to readers searching for information.

At #GNO, some bloggers were asking how to use this plugin.

Basic, out of the box usage of this plug-in will improve your blog’s search engine friendliness, with the usual caveat that this is just the surface of SEO, and that SEO is not the end-all-be-all of a successful site.  Google claims not to use meta tags in indexing. Anecdotally, however, I have noticed that good title meta-tags and reversing the post title and blog name have improved both search results and search engine traffic.

Click below to see the explanation of how I used All-in-One SEO in this example.

You can see in the above example the words for which I searched are bolded.

For both your blog itself (go to your settings to change this) and for your post or page (these fields should appear below the post when you are writing), All-in-One SEO Plugin allows you to input the following “meta tags”:

TITLE: This is different from the title of your post listed on your blog. If you want to give your post a funny or clever title, that may not have the relevant keywords. So, this field allows you to input a more bland but descriptive title. Above, the real title is “10 Tips for Pitching Mommy Bloggers.” Not much difference in this case but I think you can see how the meta title can be different from the post title. You still want this title to be reader friendly as it will appear in search engine results and at the top of the reader’s browser, but it does not have to be as eye-catching as the title on your blog.

DESCRIPTION: Some search engines use this, others just grab the first however many letters of your post. Just in case, write a concise description, using relevant keywords.

KEYWORDS: Here’s where you can place any relevant keyword phrases (including common misspellings) that someone is likely to type into a search engine. These are just short phrases separated by a comma.

PERMALINK: This is not part of the plugin, but just appears below the actual title of your post. You should set your permalinks to be the title of your blog instead of a random number. However, as I mentioned, sometimes the title is more clever than searchable. So, you can also change the permalink to include keywords.

Settings for All-in-One SEO

You can really just use this plugin as-is. Shawn Joostelists it as one of the 9 Wordpress SEO Must-Haves (via ProBlogger)  Enter the meta tags for your blog’s homepage in the settings area and then experiment with the tags on the posts.

One good box to check is to re-write the post titles so the title, category, or tag appears before the Blog Title.  This helps with search because the closer the keywords are to the beginning, the better. This also makes it easier for your readers to use social bookmarking as many of these sites auto-input the post title and you want the post title, not your blog title, to feature more prominently.

Now you just need your SEO keyword research!

To complicate matters, PageRank is dynamic. Your PageRank is continually calculated and re-calculated.

However, you cannot see this number changing. Every three months or so (or when they feel like it), Google “propagates” an update of the static PageRank and that number is visible to the denizens of the Internet.

You can check your static PageRank, using various websites and toolbars (these are downloaded and added to your Internet Explorer, Firefox, or other browser):

• PageRank Checker
• Google Toolbar

How Is PageRank Calculated?

There is a complicated algorithm, which Google regular tweaks and keeps very quiet, that calculates your number.

I’ll leave it to the conspiracy theorists and tech geeks to speculate on why the formula is so hush hush (suggested answers range from the pure desire to provide quality search results to the cynical drive to milk customers for all they are worth).

Does PageRank Matter?

Every PageRank update is preceded with great anticipation and much speculation in the webmaster community and then dissected on message boards, blogs, and tech sites. And every time, some one declares that PageRank is dead.

And yet, people continue to try to find ways to legitimately build PageRank, websites are devoted to how to cheat the system, and sites regularly attempt to buy and sell links for the purpose of building PageRank.

Our answer is that PageRank is helpful, but it is not the final word on the success or failure of your site. A survey of search engine user attitudes found that the vast majority of Internet users utilize search engines. Google is the search engines of choice. And few searchers get past the first page of results.

Anything that boosts your order in the list of search results is beneficial to your business. However, there is more to Search Engine Optimization and Marketing than just PageRank. You can improve your natural search engine results through additional techniques that produce quicker results while working on your PageRank as a long term strategy.

How Do I Increase PageRank?

Although we do not know exactly how Google determines PageRank, we do know a few things:

1. It takes a while to be assigned PageRank. It may be anywhere from 3-6 months until your PageRank first appears as a number.
2. Links are good. A big part of the algorithm seems to be the number of inbound links you have from quality sites.
3. One-way links from higher PageRank pages are better. More than just the sheer number of links comes into play. Also factored in is the quality of the site linking to you, including its PageRank and its number of outbound links.

How Do I Build Links?

Legitimate link-building is your key to raising your PageRank. Some ways to build links are:

• generate quality content that encourages others to link to you
• utilize social media and bookmarking to network with other site owners and connections
• create indirect link exchanges (you offer a link from an established site in exchange for a link to a new site)
• host contests that require links for entries
• contact review sites about reviewing your product or service
• submit your listing to legitimate directories such as dmoz

Obviously this is just a beginner’s guide for non-techies and there is a lot more. Just be careful not to get suckered in by costly schemes “guaranteed” to raise your PageRank or off-topic link mills that will list your site along with thousands of others in exchange for a reciprocal link on your homepage.

Concentrate on the quality of your site and build a good public relations and marketing campaign and the links will come.